Archive for October, 2007

Advertising Income Doubled!

Podiatry ArenaPodiatry Arena has been running as a forum for 3 years. It has been going well but only had a reasonably basic yet functional design. After 3 years, I grew somewhat tired of the design and color. There was an increasing number of spam messages being posted and there had been several major updates to the software that I had not kept pace with.

I contacted Michelle Waters to upgrade the software, add a new design and install some plugins — especially those dealing with spam messages.

The resulting design speaks for itself and the transition from the old to the new was painless (even though I am in Australia!). No one has noticed the extra advertising as it so well integrated into the site — resulting in a doubling of advertising income!

Craig Payne
Podiatry-Arena.com

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Latest Project: Podiatry Arena

Podiatry Arena Craig asked us to create a custom design using a beige color scheme similar to one he saw on another site.

He also wanted:

  • Paid banner ad system
  • Google Adsense under posts
  • Google sitemap

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Updated list of our favorite plugins

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What Do You Think Of The New Design?

I thought the old design looked a little dark and dreary, so I decided to brighten up the place. It’s a fresh, web 2.0 look that I designed myself.

I’m also porting the site over to Wordpress, which is a lovely blogging software that can serve as a nifty CMS. I’m in love with it and am using it to power many of my other sites as well.

I’d love to hear what you think.

Thank you!

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